Case Study: Hotel Etico boosts bookings and revenue with RoomPriceGenie

Hotel Etico - Customer Case Study

Hotel Etico, a hotel in Australia's Blue Mountains that empowers young people with disabilities through employment, faced a significant challenge with its manual pricing process. The hotel's static rates required over eight hours of weekly work to monitor competitors, yet this guesswork often led to last-minute discounts that left revenue on the table. They lacked a dynamic strategy to respond to market demand and maximize profitability, prompting them to seek a solution from RoomPriceGenie.

RoomPriceGenie implemented its AI-powered revenue management platform to automate the hotel's pricing. The solution dynamically adjusted rates based on market data, eliminating manual work and optimizing prices for maximum occupancy and revenue. As a result, Hotel Etico saw bookings double and achieved a 36% year-over-year revenue increase, proving RoomPriceGenie successfully maximized their overall profitability.

Hotel Etico

Katie Parker

Hotel Manager