Case Study: Coromandel Shelly Beach TOP 10 Holiday Park boosts revenue and occupancy with RoomPriceGenie

Coromandel Shelly Beach TOP 10 Holiday Park - Customer Case Study

Coromandel Shelly Beach TOP 10 Holiday Park, a family-run beachfront property in New Zealand, faced challenges with its manual and static pricing model. With 14 different accommodation categories, the complex process led to rooms being priced too high and remaining empty or being sold too cheaply. Co-owner Aaron McFarlane found that monitoring competitor rates and market shifts in real time was too time-consuming, resulting in missed revenue opportunities.

RoomPriceGenie provided a solution by automating their pricing through an integration with RMS Cloud. The platform updated rates automatically four times a day, saving the team significant time and ensuring competitiveness. As a result, the holiday park enjoyed its best financial year, with a turnover increase of approximately 30%. RoomPriceGenie's dynamic pricing directly helped sell previously unsold rooms and freed up management to focus on enhancing guest experiences.

Coromandel Shelly Beach TOP 10 Holiday Park

Aaron McFarlane

Owner