Case Study: Stafford’s Perry Hotel achieves rapid guest-data cleanup and 5-minute daily duplicate resolution with RoomKeyPMS Profile Match & Merge

Stafford’s Perry Hotel - Customer Case Study

Stafford’s Perry Hotel, part of Stafford’s Hospitality which operates three affiliated properties in Petoskey, Michigan, faced rising duplicate guest profiles from return guests and OTA bookings ahead of a very busy June–October season (80–100% occupancy). They engaged RoomKeyPMS to clean up guest data and ensure new system features were fully operational and staff trained before the next peak season, using the Profile Match & Merge feature.

RoomKeyPMS implemented Profile Match & Merge across all three properties, enabling staff to review and correct profile duplicates in less than five minutes each morning. The feature merges and syncs profile updates across properties, keeps an audit log, supports multiple contact methods, and distinguishes direct vs. OTA bookings. As a result, Stafford’s Perry Hotel has significantly reduced duplicate records, sped up phone reservations by showing one consolidated profile instead of many, and saved substantial daily manual cleanup time.

Stafford’s Perry Hotel

Xaina N. Jones

Guest Services Manager