Case Study: Global Rev Gen streamlines campaign management with Roobykon Software

Global Rev Gen keeps Cognition running 24/7 with Roobykon Software

Roobykon Software developed the Cognition campaign management platform for a company called Global Rev Gen. The customer needed a custom solution to manage their digital campaigns with greater efficiency and transparency, moving beyond the limitations of third-party services. The project grew in complexity as requirements expanded to include managing campaigns, creative briefs, insertion orders, and invoicing within a single, integrated system.

The solution built by Roobykon Software used a Ruby on Rails backbone and integrated several key services, including HasOffers for real-time campaign tracking and EchoSign for insertion order management. This provided a unified platform that became indispensable to Global Rev Gen's daily workflow, enabling them to manage campaigns from prospecting to billing. The platform enhanced operational efficiency and is proactively maintained to ensure 24/7 uptime.

Global Rev Gen