Case Study: Zlato achieves $15 return for every $1 spent with Rontar retargeting ads

Zlato is Generating $15 for Every $1 Spent on Rontar Retargeting Ads

Zlato, a jewelry e-commerce hypermarket based in Kyiv, Ukraine, was bringing in over 100,000 monthly visitors through SEO, PPC, social media, and other channels, but only 3% converted on their first visit. The customer wanted to recover non-converting visitors and strengthen brand awareness and loyalty among the same audience. Rontar provided retargeting support for this goal.

Rontar implemented a dynamic retargeting campaign that showed past visitors ads featuring the products they had viewed, along with Zlato’s logo and branded colors. The campaign produced strong measurable results, including a 6.3% cost revenue ratio, meaning Zlato generated $15 in revenue for every $1 spent on Rontar retargeting ads. It also delivered a 0.67% conversion rate, 4-minute average sessions, and 5.71 pages per session.

Zlato