Case Study: Citrus achieves 1,960% ROI with Rontar retargeting ads

Citrus is Generating Over 1,960% in ROI With Rontar Retargeting Ads

Citrus, a leading Ukrainian e-commerce retailer with 51 stores and over 6 million monthly website visitors, was facing a common challenge: only 3% of visitors converted on their first visit. The company wanted a way to bring non-converting visitors back to the site while also increasing brand awareness and loyalty.

Rontar implemented a dynamic retargeting ad campaign for Citrus, showing past visitors personalized ads featuring products they had viewed along with Citrus branding. The campaign delivered strong results, generating 1,960% ROI, a 0.74% conversion rate, 7 minutes 15 seconds average session duration, and 6.84 pages per session.

Citrus