Case Study: TRK “LUX” streamlines radio advertising management with Romexsoft’s OpenMarket platform

TRK “lux” eliminates double-selling ad spaces with Romexsoft

Romexsoft developed the OpenMarket web application to help TRK "lux", a leading Ukrainian mass media enterprise, overcome challenges in managing its distributed broadcasting operations. The customer needed a unified solution to centralize advertisement management, track orders for compliance, and remotely control multi-city radio streams.

The solution implemented by Romexsoft streamlined workflows and optimized ad placements through advanced scheduling and integration with Sound Imperia software. This resulted in the avoidance of conflicting ads, the prevention of double-selling ad spaces, and the introduction of maximum automation into everyday processes for TRK "lux".

TRK “lux”