Case Study: OEM Solutions Achieves 450% Lead Generation Growth with Rollick's Aimbase Platform

Marine OEM Sees Incredible Growth with Aimbase Marketing Platform

OEM Solutions, a B2C marine ski and wake boat manufacturer, partnered with Rollick to better compete in a crowded boating market and attract more in-market buyers for its dealer network. Using the Aimbase marketing platform, the company sought a stronger database and marketing strategy to generate qualified leads and improve close rates.

Rollick implemented a full-funnel program that combined database acquisition, targeted email and CRM retargeting, inbound lead generation, lead nurturing, dealer appointment setting, and post-sale customer experience measurement through Aimbase. Over five years, this approach quadrupled the database, increased lead generation by 450%, and delivered a 4.37% average close rate; 34% of prospects were connected directly, 29% of appointments led to purchases, and leads submitted on the main brand site converted at an 8.3% average close rate.

OEM Solutions