Case Study: OEM Solutions drives 4x sales and tracks $1B in revenue with Rollick and Aimbase

Industrial Equipment OEM Generates and Tracks Over $1 Billion in Revenue by Leveraging Aimbase

OEM Solutions, an industrial equipment manufacturer selling 30+ products through a dealer network, worked with Rollick to improve its digital strategy, increase conversions, and shorten the sales cycle. The company needed a better way to build relationships with potential buyers, capture more leads, and stay ahead of competitors. Rollick used Aimbase to support the effort.

Rollick implemented a digital and database marketing program that included a database cleanse, lead generation campaigns, lead management, nurture communications, analytics and reporting, and customer satisfaction tracking through Aimbase. The results were significant: sales quadrupled, the customer database grew by 1,233%, inbound leads increased by 50%, and $1 billion in revenue was tracked through the marketing channel.

OEM Solutions