Case Study: an Industrial Equipment Manufacturer generates over $1 billion in revenue with Rollick's Aimbase platform

Industrial Equipment Manufacturer tracks $1 billion in revenue with Rollick

An industrial equipment manufacturer came to Rollick to optimize its digital strategy, increase conversions, and shorten its sales cycle. The OEM sells over 30 products through a dealer network and needed to build relationships with potential customers to prevent competition from winning business.

Rollick implemented a solution using its Aimbase platform, which included a database cleanse, targeted lead generation campaigns, and a dynamic lead scoring system. The results were significant, including a 1,233% increase in its customer database and over $1 billion in revenue tracked through the marketing channel. Rollick also helped the OEM quadruple sales and achieve a 50% increase in inbound leads.

Industrial Equipment Manufacturer (oem)