Case Study: Whitmore Lakes achieves £27,000 in bookings within 3 days with ROLLER

How Whitmore Lakes Gained Flexibility and Control with ROLLER

Whitmore Lakes, a visitor attraction in Staffordshire, England, had outgrown its custom-built booking system as the business expanded from a single bookable lake into a retreat offering wild swimming, saunas, seasonal events, and wellness experiences. The old system could not handle refunds, memberships, discount codes, or multi-attraction bookings, and changes were costly and time consuming.

Whitmore Lakes switched to ROLLER and migrated operations in five days, including hardware setup, product configuration, and website integration. Within three days of launch, the business generated £27,000 in bookings, and check-in and refund processing became three times faster. The team also gained better visibility into capacity, improved staffing plans, and easier event and marketing management.

Whitmore Lakes

Lauren Pakeman

Operations Manager