Case Study: THE LUME achieves 7% online revenue growth with Roller Software

How THE LUME Grew Online Revenue by 7% with Add-On Experiences

THE LUME, the world’s largest digital art gallery, switched from Ticketmaster to Roller Software in 2023 to gain more flexibility over ticket prices, packages, and limited promotions. The venue also wanted a checkout experience that felt seamless for guests and fit its focus on visitor experience.

With Roller Software, THE LUME used an online checkout, Guest Surveys, GX Score, and custom forms to test pricing, gather feedback, and measure marketing impact. The venue saw almost one in ten online bookers buy an upsell, reached a 95% utilization rate on its VR experience, and increased online revenue by 7% in just a month.

THE LUME

Josh Ogilvie

General Manager