Case Study: Scenic World increases online sales and streamlines operations with Roller Software

How Scenic World Processes 1M+ Guests Annually with ROLLER's Online Booking Platform

Scenic World, a family-owned tourist attraction in New South Wales, Australia, needed a more flexible ticketing system to better match changing visitor purchasing habits and internal business requirements. Its previous venue management system no longer fit the needs of its guests or team members, especially as mobile traffic grew and purchasing paths changed.

ROLLER Software implemented ROLLER’s online booking platform, including ROLLER Payments, online accounts, and API-based checkout customization. Scenic World streamlined reporting, reconciliation, and refunds, saved more than 200 staffing hours each year with online accounts, and increased sales through customized checkout. The company also supported over 1 million visitors in the 2023-24 season and used dynamic pricing to reduce midday congestion between 11 AM and 2 PM.

Scenic World

Sam Poucher

Head of IT