Case Study: Oakvale Wildlife Park increases animal encounter sales by 300% with ROLLER

How Oakvale Wildlife Park Increased Animal Encounter Sales by 300% in Six Months

Oakvale Wildlife Park is a family-owned wildlife park in New South Wales, Australia, with more than 40 years of experience serving local and international visitors. Before switching to Roller Software, the park was managing disconnected e-commerce and POS systems and then faced slow functionality and a cumbersome online booking process with another attractions software.

Roller Software provided Oakvale with a unified, cloud-based venue management platform, including online booking and POS tools for selling admissions, food, beverages, retail, and wildlife encounters in one system. With Roller Software, Oakvale said wildlife encounter sales increased by 300% in the first six months, and the park doubled its encounters from three or four to eight different experiences.

Oakvale Wildlife Park

Elyss Larkham

Business Development Manager