Case Study: Kryal Castle increases ticket sales and reduces reporting costs with Roller Software

How Medieval Attraction Kryal Castle Increases Sales & Decreases Costs

Kryal Castle, a medieval-themed attraction and hotel in Ballarat, Victoria, was using booking software that charged substantial transaction fees and sent guests away from its website, creating friction in the checkout process and a higher than average bounce rate. The team also found that many other venue management options were significantly more expensive.

Kryal Castle switched to Roller Software’s ROLLER platform to manage ticketing and other venue operations in one system. After the change, ticket sales increased by 25%, reporting that once took about a day to a day and a half now takes one or two hours, and the business no longer needs separate software for ticketing, food and beverage, and retail.

Kryal Castle

Bart Hamilton

General Manager