Case Study: Dig World achieves 50% lower back-office workload with Roller Software

How Dig World Increased Operational Efficiency by 50% with ROLLER

Dig World, a construction-themed amusement park in Texas, needed a better way to manage ticketing, guest communication, and routine back-office work. Its previous system created friction with online purchases, limited email customization, and required manual handling of refunds and weather-related closure notices.

With Roller Software’s ROLLER platform, Dig World implemented online ticketing, customizable email templates, Guest Surveys, and reporting tools. The change helped the team cut back-office workload by 50%, support double-digit revenue growth, and respond more effectively to demand after a viral social media moment. The company also used ROLLER’s survey tool and a 20% future-visit discount to encourage repeat visits and gather feedback for operational improvements.

Dig World

Amanda Guillory

General Manager