Case Study: American Dream improves guest experience and scales operations with Roller Software's API

How American Dream Scales Seamlessly with ROLLER's API

American Dream, the 5-million-square-foot mega mall in New Jersey, needed a flexible and scalable way to manage complex customer flows and meet guest expectations across shopping, dining, and entertainment. During the pandemic shutdown, the company switched to Roller Software and its API to support its operations.

Roller Software helped American Dream build custom applications, including self-service ticket kiosks, a custom checkout experience, and data integrations for better customer insights. The company says the platform has improved visitor traffic, operational efficiency, and data-driven decision-making, and that the summer brought significant year-on-year growth in traffic numbers.

American Dream

Elliot Goldford

Product Owner