Case Study: Australian Sports Museum saves 160+ hours on group bookings with Roller Software

Australian Sports Museum Saves 160+ Hours on Group Bookings with the Activity Center

The Australian Sports Museum, located at the Melbourne Cricket Ground in Melbourne, Victoria, used multiple systems for ticket sales, invoicing, and capacity management. This created operational complexity, limited real-time changes, and required 24 to 72 hours for updates when event schedules changed.

The museum switched to Roller Software’s ROLLER platform to consolidate booking, scheduling, invoicing, and capacity management in one system. With features like the Activity Center, checkout, invoicing, and Guest Surveys, the museum saved over 160 hours on school booking inquiries in nine months, improved the booking experience, reduced manual work, and reported a year-on-year increase in visitor numbers.

Australian Sports Museum

Megan Bowles

Customer Systems Lead