Case Study: Area 51 automates retention and streamlines F&B with ROLLER Software

Area 51 automates birthday re-engagement 10 months after visits with Roller Software

Roller Software helped Area 51, a family entertainment center, deepen customer relationships and streamline its food and beverage operations. Their challenges included not fully leveraging guest data for marketing and managing inefficient kitchen processes during peak times.

The solution involved implementing Roller's platform with two key integrations. For marketing, the integration with Patch Retention automated personalized campaigns, like birthday re-engagement emails, to drive repeat visits. For operations, the Fresh KDS integration streamlined the kitchen, removing printed tickets and creating a consistent, scalable system across locations. This allowed Area 51 to focus on the guest experience and efficiently onboard new venues.

Area 51