Case Study: Amp Up Action Park moves 75% of birthday party bookings online with Roller Software

Amp Up Action Park moves 75% of birthday party bookings online with ROLLER

Amp Up Action Park, a 50,000 sq ft family entertainment center in St. Louis, Missouri, needed a system that could scale as it added attractions and support faster guest flow. Its previous software was better suited to single-attraction venues, and staff spent too much time at the front desk managing check-ins, bookings, and scheduling. The company turned to Roller Software and its cloud-based, mobile-first platform.

Roller Software provided online checkout, integrated scheduling and capacity management, and a track-timing solution for go-karting. Amp Up Action Park said the platform reduced manual errors and scheduling conflicts, and 75% of birthday parties are now booked online, up from 30%. The change also reduced admin overhead, turned party bookings into a 24/7 sales channel, and helped staff spend less time on the phone and more time on guest interactions.

Amp Up Action Park

Brian Link

Co-Founder & Managing Partner