Case Study: KPMG achieves a larger talent pool and boosts employee referrals with RolePoint

KPMG - Customer Case Study

KPMG wanted to grow its financial‑services talent pool by increasing employee referrals and better engaging staff to surface the best‑fit candidates across their networks. RolePoint was brought in to run targeted engagement campaigns and a referral platform to boost sign‑ups, social sharing, and referral quality.

RolePoint launched three engagement campaigns, driving 40% employee sign‑up and 40% of users connecting their social accounts, yielding a social reach of 74,608. That activity produced 109 referral submissions and 132 social shares per month, 1,504 job views (895 unique), roughly +25 ATS applications per month and a 24% conversion rate of referrals into applications, with technology roles among the top‑referred positions.

KPMG