Case Study: Treehouse Internet Group boosts brand awareness with Roku

Treehouse Finds TV Streaming Success for Growing Brands

Treehouse Internet Group, a full-service marketing agency, needed a more affordable and effective way to help its niche clients build brand awareness and reach audiences beyond what traditional linear TV could offer. Many of Treehouse’s medium-sized business clients assumed TV streaming advertising was out of reach for their budgets.

Roku helped Treehouse solve this with OneView, its ad buying platform built for TV streaming, enabling the BrandBlaster team to test, measure, and optimize campaigns in real time. With Roku, Treehouse increased CTV spend by 83%, got more than 50% of BrandBlaster clients active on CTV, and saw 70% of those active clients plan to increase spend, proving that streaming TV can deliver strong results even on tight budgets.

Treehouse Internet Group

Marcie Cerillo

BrandBlaster Manager, Media Buying Team