Case Study: Stella & Chewy’s achieves 76% more exclusive CTV reach with Roku and Amazon Ads

Stella & Chewy’s grows exclusive CTV reach 76% with Roku

Stella & Chewy’s, a premium pet food brand, faced the challenge of scaling its CTV advertising to reach new pet owners effectively. Due to audience fragmentation across numerous streaming services, their previous campaigns resulted in overlapping reach and wasted impressions. They partnered with Roku to find a more precise approach that could deliver incremental reach and connect ad exposure to measurable shopping behavior on Amazon.

The solution implemented by Roku leveraged its exclusive integration with Amazon Ads, combining identity signals to recognize audiences across devices and prioritize direct media inventory. This strategy allowed Stella & Chewy’s to minimize duplicate impressions and manage frequency. The results achieved by Roku included a 76% increase in exclusive audience reach, a 21% reduction in cost per reach, and a 29% increase in detail page view rates on Amazon.

Stella & Chewy’s