Case Study: Diray Media increases audience reach with Roku TV streaming ads

Roku And Diray Media Reach More Complete Audiences With TV Streaming Ads

Diray Media, a media agency with over 30 years of experience, partnered with Roku to help a CPG brand extend its audience reach beyond traditional linear TV. As more viewers shifted to streaming and younger audiences became harder to reach through linear TV alone, Diray Media needed a way to identify under-exposed segments and maximize campaign reach.

Using Roku’s OneView ad buying platform, along with Reach Insights, Linear Insights, and Roku’s ACR data, Diray Media gained a clearer view of linear TV viewing behavior and identified audiences not fully reached by linear campaigns. The solution delivered a 12% increase in audience reach, with incremental exposure coming exclusively from TV streaming and helping the brand connect with younger viewers.

Diray Media

Harlin Ruben

VP, Digital Media