Case Study: Lovevery drives website visits, subscriptions, and purchases with Roku Advertising

Lovevery Finds Success with a Streaming Campaign and Roku’s Core 6 Framework

Lovevery, a DTC brand that sells stage-based play essentials for babies, wanted to expand beyond search and social and test whether streaming TV could help drive performance-focused goals like website visits and new subscriptions. The brand partnered with Roku and needed a way to confidently enter the streaming space while proving it could support business outcomes.

Using Roku Advertising’s Core 6 Framework and the OneView ad platform, Lovevery built age-based audiences with Roku first-party data, activated campaigns across devices and channels, and measured incrementality to assess lift. The results were strong: Roku helped drive a 72% lift in website visits, a 105% lift in subscriptions, a 170% lift in purchases, and a 1.56 ROAS over six weeks.

Lovevery

Alex Ritter

VP, Growth Marketing