Case Study: Lexus achieves greater unique reach with Roku Advertising

Lexus Drives Results in Partnership with Roku and Team One

Lexus partnered with Roku and Team One to support a national brand campaign aimed at increasing consideration. The main challenge was finding the right frequency across linear TV and TV streaming so Lexus could maximize reach without paying to over-expose the same audiences.

Using Roku’s OneView platform, which leverages linear TV data captured through automated content recognition (ACR), Lexus and Team One managed digital and streaming campaigns with a holistic view of reach and frequency. Roku helped identify the optimal cross-channel frequency, driving a 35% increase in unique reach, lowering campaign costs, and freeing up budget to reinvest in media while avoiding over-exposure.

Lexus

Vinay Shahani

VP of Marketing