Case Study: Leading Breakfast Cereal Company boosts sales with Roku

Leading cereal brand reaches new buyers with Roku

Leading Breakfast Cereal Company partnered with Roku to overcome a highly competitive breakfast cereal market and attract new category buyers. The brand needed a better way to reach shoppers who were most likely to buy cereal, including both current and lapsed customers.

Roku used its Roku Audience Network in partnership with Kroger Precision Marketing, leveraging Kroger’s first-party shopper data to target ads more precisely on the streaming platform. The campaign drove measurable sales impact, including a 13% lift in sales from lapsed buyers, a 27% lift in sales from cereal category buyers, and exposed households spending 5.3x more than the average Kroger household.