Case Study: Resident drives efficient growth and brand awareness with Roku Advertising

Jared Brody Growing a DTC Brand During the Streaming Decade

Resident, a house of digitally native home-goods brands, needed a way to keep growing beyond search and social while maintaining efficient acquisition in a highly competitive DTC mattress market. After iOS 14.5 disrupted attribution and reporting, the company turned to Roku and its TV streaming advertising solution to reach the right audience with better data and more targeted marketing.

Using Roku’s OneView ad buying platform and first-party data, Resident expanded into TV streaming to build brand awareness, improve retargeting, and strengthen its media mix. The results helped Resident scale from a small starting point to $500 million in sales in three years, supported by a stronger, more efficient acquisition strategy that reduced dependence on social channels and positioned the brand for continued growth.

Resident

Jared Brody

Vice President Acquisition