Case Study: Winn-Dixie drives full-funnel streaming results with Roku Advertising

How Winn-Dixie Connected Streaming, Digital, and Stores

Winn-Dixie, the longtime grocery chain, wanted to extend its traditional linear TV advertising strategy into streaming as TV reach declined. Working with agency USIM and Roku Advertising, the company looked for a way to reach streaming audiences, drive store traffic, and encourage online engagement across its homepage, store locator, and online store.

Roku helped Winn-Dixie build a full-funnel streaming strategy using targeted ad campaigns and incrementality testing to measure impact. The results were strong: viewers exposed to the ads were 56% more likely to visit the homepage, 76% more likely to view the store locator, 57% more likely to shop online, and 60% more likely to download coupons, showing that Roku helped drive both awareness and measurable action.

Winn-Dixie

Melissa Sierra

SVP, Group Director