Case Study: Almond Board of California boosts awareness and favorability with Roku Advertising

How the Almond Board of California Used TV Streaming to Drive Favorability

The Almond Board of California partnered with Roku Advertising to reach active millennials who were increasingly difficult to access through traditional linear TV. Their challenge was to build awareness and affinity among cord-cutters and cord-nevers while educating consumers about the health and wellness benefits of almonds.

Using Roku’s first-party data and TV streaming advertising, the Almond Board of California targeted health-conscious millennial streamers with creative focused on almonds’ nutritional benefits and energy-boosting appeal. The Roku campaign delivered strong results, including a 9.8% lift in consideration, an 8.8% increase in aided brand awareness, and a 9.2% boost in brand favorability.

Almond Board of California

Jenn Freeman

Director of Marketing