Case Study: Quaker Oats boosts sales with Roku TV streaming advertising

How Roku Helped Quaker Oats Increase Sales with TV Streaming Advertising

Quaker Oats partnered with Roku to solve a key challenge: reaching younger consumers and households without pay TV that were not being captured by traditional linear advertising. By using Roku’s TV streaming advertising, the brand looked to expand beyond existing audiences and avoid over-exposing the same viewers with the same creative.

Roku helped Quaker Oats launch a streaming campaign designed to reach new and lapsed buyers, and the results were strong. The campaign delivered a 12% increase in audience reach, a 3.9% incremental sales lift, and 75% of incremental sales came from new or lapsed buyers, showing that Roku’s advertising drove meaningful incremental sales impact.

Quaker Oats