Case Study: Kubota reaches niche rural audiences and boosts conversions with Roku Advertising

How Kubota Reached Niche Audiences and Drove Local Engagement

Kubota, a market leader in agricultural and industrial machinery, wanted to reach a niche audience of rural consumers with acreage while also proving campaign effectiveness to its local dealer network. Working with Roku Advertising, Kubota launched a national streaming ad campaign using Roku’s OneView platform to target the right viewers more efficiently.

Roku Advertising and Kubota used OneView pixel tracking to connect ad exposure to website activity, then expanded measurement to include local dealership pages as well as Kubota’s main site. This improved visibility into campaign performance and helped Kubota achieve a 30% lower CPA, more than 2x the average conversion rate, and an average cost of just $0.03 per household reached.

Kubota

John Lee

Director of Marketing