Case Study: HP achieves B2B awareness lift with Roku Advertising

How HP secured B2B awareness with Roku’s deterministic reach

HP partnered with Roku to increase awareness for HP Wolf Security, its IT security service, at a time when cookie deprecation was making it harder to reach the right B2B audience. HP needed a secure, privacy-compliant way to connect with business leaders, IT and security decision-makers, and C-suite executives.

Using Roku’s first-party data onboarding and deterministic reach, HP combined permissioned email data with Roku data to deliver video ads to highly relevant viewers. Roku also helped HP validate performance through a brand lift study, and the campaign drove a +108% lift in aided brand awareness, a +167% lift in brand favorability, and a +202% lift in B2B intent, all above Roku norms.

HP

John Marshall

Head of Global Media Investment and Innovation