Case Study: FTX drives incremental trading with Roku Advertising

How FTX Drove Incremental Trading with TV Streaming and Roku’s Core 6 Framework

FTX, a cryptocurrency exchange platform, partnered with Roku to grow awareness and drive incremental trading as competition intensified among online crypto platforms. Using Roku’s Core 6 framework and OneView ad-buying platform, FTX aimed to reach crypto investors across TV streaming while also supporting lower-funnel conversion goals.

Roku helped FTX run an omni-channel campaign with machine-learning optimization, cross-device retargeting across TVs, phones, and PCs, and incremental measurement. The campaign delivered strong results, including a CPA 87% below the original target, a 45% lift in user trading within the TV streaming ecosystem, and a 235% lift in trading from audiences exposed to TV streaming and retargeting.

FTX

Tristan Yver

Head of Strategy