Case Study: Brunner achieves performance growth and cross-channel lift with Roku OneView

How Brunner Agency continues to innovate with the help of Roku

Brunner, a Pittsburgh-based marketing agency, needed a post-cookie advertising solution that could keep pace with changing consumer media habits and deliver stronger performance across awareness and conversion goals. To meet that challenge, Brunner partnered with Roku and adopted Roku’s OneView ad platform built for TV streaming.

With Roku’s OneView, Brunner expanded streaming TV as a core performance channel, proved results before scaling, and moved more spend from other major ad platforms into OneView. The solution delivered measurable impact, including better performance than traditional display, a 300% lift in paid search for some campaigns, a 10x increase in streaming investment, and strong client outcomes such as 60% of Home Depot Rental’s contractor conversions coming from newly identified attributes and major reductions in cost per site action and site visit for Edgar, Snyder, and Associates.

Brunner

Ryan Bopp

Associate Director of Channel Marketing