Case Study: Baskin Robbins drives coupon engagement with Roku Interactive Ads

How Baskin Robbins Made Interactive Coupon Offers

Baskin Robbins partnered with **Roku** to make TV advertising more actionable and drive sales with a special coupon offer. The challenge was to turn a standard TV ad into an experience that could encourage viewers to take immediate action, especially on traditional TV.

Using **Roku Advertising** and its **Interactive Ads** product, Baskin Robbins ran ads with an overlay that let viewers receive a coupon code by text message. **Roku** helped create a more engaging ad experience that moved viewers further down the purchase funnel, though the case study does not provide specific numerical results or conversion metrics.

Baskin Robbins