Case Study: Leading Video Game Company drives incremental reach and sales with Roku video ads

How a video game publisher drove sales with Roku video ads

Leading Video Game Company, a leading video game developer, publisher, and distributor, wanted to build excitement and drive sales for a new action game in a best-selling franchise. The company faced a challenge reaching its target audience of young adults ages 18–34 through linear TV alone, so it turned to Roku and Roku video ads for incremental reach.

Roku helped the brand extend its campaign into TV streaming advertising to better reach young adult gamers. The result: Roku was 40% more likely to deliver reach in the key demographic than linear TV, and 6.3% of the audience saw the ad only on Roku, meaning the campaign reached viewers the brand would have otherwise missed.