Case Study: Leading Mobile Entertainment Company grows customer lifetime value and acquires new users with Roku OneView

How a Sports Betting Brand Found New Customers While Growing Customer Lifetime Value with OneView

Leading Mobile Entertainment Company partnered with Roku to improve customer lifetime value while still acquiring new customers. Their challenge was to find new users and increase spending from existing ones, using Roku’s OneView ad-buying platform built for TV streaming.

Roku used OneView and its first-party data to target streamers who had seen competitors’ ads, then measured app downloads, registrations, and purchases across new and existing customers. Over a three-month campaign, Roku helped drive a 500% increase in attributed user visits and a 50% increase in attributed revenue in the second half of the campaign, while also boosting downloads and in-app purchases from new users and sustaining steady revenue growth from existing customers.