Case Study: Large Pharmaceutical Company achieves 75% unduplicated reach with Roku Advertising

How a pharmaceutical brand achieved incremental reach after testing the power of TV streaming

A large pharmaceutical company partnered with Roku to test TV streaming advertising for an awareness campaign. The brand wanted to compare linear TV and streaming performance while maintaining the same audience reach, with the goal of increasing product awareness among adults 45+.

Roku used Roku video ads and Roku Audience data powered by ACR to reach the desired A45+ audience, including longer 75-second and 90-second formats on TV streaming. Roku delivered 75% unduplicated reach versus linear TV, generated 1.8 million exclusive viewers who could only be reached on Roku, and showed that shifting just 5% of budget to TV streaming could increase total campaign reach by 14%.