Case Study: Leading Retailer Company boosts brand awareness and shopping intent with Roku OneView

How a Leading Retailer Drove Brand Awareness and Increased Shopping Intent with OneView

Leading Retailer Company partnered with Roku to increase brand awareness and shopping intent among lapsed customers. Using Roku’s OneView ad-buying platform for TV streaming, the retailer aimed to re-engage past visitors and reach the right audiences on the largest screen in the home.

Roku helped the retailer build a campaign in OneView using securely uploaded first-party data to retarget lapsed customers with attention-grabbing creative. The campaign significantly outperformed Roku norms, delivering a 9.4x lift in brand awareness and a 4.7x lift in shopping intent, demonstrating the impact of Roku’s first-party data and TV streaming capabilities.