Case Study: Goodlife Clothing drives awareness and purchases with Roku

Goodlife Clothing Drives Awareness and Purchases with Roku’s Self-Service Ad Platform

Goodlife Clothing, a direct-to-consumer luxury apparel brand, wanted to find more efficient ways to acquire new customers as paid social advertising became less effective. The company turned to Roku’s self-service ad platform and TV streaming advertising to explore new channels for brand awareness and customer acquisition.

Using Roku’s self-service ad platform and Shoppable partnership, Goodlife Clothing reached prospects based on content interests like beauty and fashion. The campaign drove a 100%+ higher add-to-cart rate than other TV streaming platforms and led Goodlife to quadruple its investment with Roku over the next campaign, showing strong performance and measurable growth.

Goodlife Clothing

Grant Kalfus

Director, Digital Acquisition