Case Study: Frndly TV achieves 65% better subscriber return with Roku Advertising

Frndly TV Gets 65% Better Return from Streaming than Social

Frndly TV, a virtual MVPD launched in 2019, wanted to reach American families with affordable, family-friendly live TV while standing out in a crowded streaming and cord-cutting market. To find the right potential subscribers, Frndly TV partnered with Roku Advertising to connect with streamers in the right OTT mindset.

Roku used viewership signals and proprietary audience data to target users across the streaming advertising lifecycle with featured row placements and native display ads, including discovery and consideration stages. The campaign drove a 15.6x incremental lift in sign-up rate, helped Frndly TV hit its 2020 subscription goal in just seven months, and delivered a 65% better return on paying subscribers than Facebook.

Frndly TV

Bassil El-Khatib

Chief Executive Officer