Case Study: Diray Media achieves new customer growth with Roku OneView

Finishing Touch Flawless finds new customers with OneView by Roku

Diray Media, working with Roku Advertising, needed to find new audiences and get ahead of competitors in the crowded beauty category. Their goal was to acquire new customers for Finishing Touch Flawless, a Church & Dwight DTC brand, using TV streaming as a way to reach women ages 18 to 49 more effectively.

Roku Advertising implemented a campaign in OneView, using Roku’s Core 6 framework, first-party audience data, Catalina closed-loop measurement, and ACR data to avoid households already exposed on linear TV. The campaign delivered a 38% lift in sales, 95% of incremental sales were new to the brand, and incremental revenue per household increased by 42%, showing Roku helped drive efficient new-customer acquisition.

Diray Media

Kalyn Paul

VP Digital Media