Case Study: Current drives performance marketing growth with Roku

Current’s Adam Hadi Explores New Possibilities in Performance Marketing

Current, a direct-to-consumer FinTech brand, needed a way to build trust, reach new audiences, and drive performance marketing while introducing people to its financial products. The company partnered with Roku, using OneView and Roku’s streaming platform to connect brand and direct response efforts in a channel where audiences already spend significant attention.

Roku helped Current activate streaming TV as a performance-friendly channel, leveraging rich customer data and audience insights to deliver more relevant messaging and bridge traditional TV advertising with modern digital marketing. The case study highlights stronger alignment between branding and acquisition goals, but does not provide specific numeric results or other measurable impact.

Current

Adam Hadi

VP of Marketing