Case Study: Angi achieves 80% higher conversion rate with Roku multi-format CTV campaign

Angi boosts conversion rates 80% with Roku

Angi, a home services marketplace, faced the challenge of efficiently reaching its target audience of homeowners in a shifting media landscape where fewer people watch traditional television. To expand its connected TV (CTV) advertising efforts, Angi partnered with vendor Roku.

Roku implemented a multi-format CTV campaign for Angi that included Home Screen Marquee Ads, standard video ads, and interactive OK-to-Text Action Ads. This full-funnel solution delivered powerful results, including a conversion rate that surpassed Angi’s CTV average by 80% and provided 39% incremental reach over linear TV alone. Roku's approach successfully helped Angi engage homeowners throughout their journey.

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