Case Study: Leading Health and Wellness Company boosts brand awareness with Roku Advertising

A Leading Health and Wellness Brand Builds a Winning Strategy for TV Streaming Success

Leading Health and Wellness Company, a mattress and sleep technology brand, wanted to increase awareness among a hard-to-reach audience of U.S. adults ages 35–64 with household incomes of $75K+. Roku supported the campaign with its TV streaming ad platform and creative tools to help the brand reach viewers across the biggest screen in the home as well as mobile and desktop.

Roku used OneView and Roku Brand Experiences, including a Branded Content Playlist on The Roku Channel, to combine premium video ads with branded content. The campaign delivered a 21% lift in ad awareness among the target age group and a 19% lift among the target income group, with audiences exposed to both the Brand Experience and video ads showing higher awareness than those seeing video ads alone.