Case Study: Leading B2B Technology Service Provider drives conversions with Roku

A leading B2B technology provider drives action with Roku

Leading B2B Technology Service Provider partnered with Roku to support a rebranding launch and build awareness for its refreshed brand among IT professionals. As a software as a service provider, the customer needed to reach its target audience with an impactful TV streaming campaign while also driving conversions.

Roku used Roku Audiences and video ads powered by its first-party automated content recognition (ACR) data to help the customer reach IT professionals across linear TV and TV streaming, including viewers exposed to competitors’ ads. The campaign delivered strong measurable results, including an 88% conversion lift from Roku 1P ACR data and a 21% conversion lift from ACR competitive conquesting.