Case Study: Wine.com Achieves 5.8x ROAS with Rokt Ads

Wine.com achieves a 5.8x ROAS with Rokt Ads

Wine.com, the #1 online wine retailer in the United States, wanted to build on its rapid new-customer growth by improving retention and profitability. To address this challenge, Wine.com partnered with Rokt and used Rokt Ads to reach lapsed customers in a more targeted and personalized way.

With Rokt Ads, Wine.com served re-engagement offers on premium ecommerce confirmation pages, used custom audience lists with tailored messaging, and optimized landing pages through experimentation and machine learning. The campaign delivered strong results, including a 5.8x ROAS and 42% higher average order value than other channels, helping Wine.com re-engage high-value customers and improve acquisition efficiency.

Wine.com