Case Study: Virgin Wines boosts customer acquisition with Rokt Ads

Virgin Wines strengthens their customer acquisition strategy with Rokt Ads

Virgin Wines, a leading wine retailer in the U.K., wanted to sustain customer acquisition after strong growth during the pandemic and needed new, innovative channels to complement its existing marketing mix. Using Rokt Ads, Rokt helped Virgin Wines reach new customers on premium ecommerce confirmation pages and test new offers more effectively.

With Rokt’s machine learning and simple creative setup, Virgin Wines identified efficient audiences, scaled spend, and improved performance significantly. Rokt delivered a 62% decrease in CPA with a 77% increase in spend, and offer testing drove a 121% increase in conversion rate.

Virgin Wines