Case Study: TravelPass Group achieves an additional $11K in profit per 100K transactions with Rokt

TravelPass partners with Rokt to drive an additional $11K in profit for every 100K transactions

TravelPass Group, a digital marketplace for hotels, wanted to monetize its onsite traffic and create incremental revenue to support growth. The company partnered with Rokt and used Rokt Thanks to turn the booking confirmation page into a new profit stream through personalized third-party offers.

With Rokt, TravelPass used machine learning and first-party data to serve relevant premium offers on the confirmation page and test different native experiences. The result was an additional $11,000 in profit for every 100,000 transactions, a 5.1% average positive engagement rate, and a 25% uplift in value per transaction.

TravelPass Group